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Description
Key Responsibilities
Membership Recruitment and Sales
- Develop and execute targeted strategies to attract high-caliber members aligned with the club’s ethos.
- Identify and cultivate prospective members through research, outreach, and strategic partnerships with organizations, businesses, and community groups.
- Conduct membership presentations, tours, and consultations to prospective members, delivering a compelling value proposition.
- Host and participate in events and networking activities to promote the club and its membership offerings.
Community and Relationship Building
- Build and maintain strong relationships with members to enhance satisfaction and drive retention.
- Network with influential individuals and organizations to generate quality referrals and foster a robust community.
- Collaborate with internal teams to create and support member engagement initiatives, including events, meetups, and mixers.
Marketing and Branding
- Partner with the Marketing team to create and implement compelling campaigns that highlight the club’s unique features.
- Represent the club at industry events, trade shows, and community engagements, upholding its brand identity and values.
- Develop innovative marketing collateral and communication strategies to attract and retain members.
Data Analysis and Reporting
- Monitor membership trends, including recruitment and retention metrics, to inform strategy.
- Prepare regular reports on sales performance, membership growth, and market trends.
- Utilize CRM tools to maintain accurate records of membership data, sales activities, and campaign outcomes.
Strategy and Innovation
- Conduct market research to identify target demographics and trends in the luxury/social club industry.
- Contribute to the continuous improvement of membership processes and offerings.
Administrative Duties
- Maintain and update membership databases, ensuring accuracy and accessibility.
- Handle routine correspondence, inquiries, and follow-ups with members and prospective members.
- Prepare presentations, proposals, and reports for internal and external stakeholders.
- Ensure compliance with organizational policies and regulatory requirements in all operations.
Education:
- Bachelor’s degree in Business, Marketing, Communications, Hospitality, or a related field.
Experience:
- Minimum 5 years of experience in sales, business development, or membership management, preferably in luxury hospitality or private club settings.
Sales Acumen:
- Proven track record of meeting or exceeding sales targets and revenue goals.
Interpersonal Skills:
- Strong relationship-building, networking, and negotiation capabilities.
Technology:
- Proficiency in CRM systems and MS Office Suite; data-driven mindset.
Communication:
- Exceptional verbal and written communication skills with excellent presentation abilities.
- Goal-oriented and results-driven approach.
- Customer-focused with the ability to anticipate and meet member needs.
- Analytical mindset with strong strategic thinking abilities.
- Team-oriented and capable of leading collaborative initiatives.
- Deep understanding of the luxury market and the needs of affluent clientele.
- Flexibility to work evenings and weekends for networking events, member activities, and outreach initiatives.
- Comfortable working in a fast-paced, high-pressure environment.
This comprehensive role blends strategic sales efforts, community engagement, administrative tasks, and innovative outreach to drive the club's growth and ensure a vibrant member experience.